THINKING | TECHNIQUES | TENETS | TITANS | TIPS
THE AD ADDERALL HANDBOOK IS AN ATTEMPT AT A RUNNING, cONTINUALLY-UPDATED, COMPREHENSIVE COLLECTION OF ALL OF THE MOST EFFECTIVE & FRUITFUL CREATIVE ADVERTISING CONCEPT GENERATION TECHNIQUES, THINKING MODELS, PRINCIPLES, TIPS, AND TECHNIQUES OF TITANS, AS SHARED BY BOTH EXCEPTIONAL AND UP-AND-COMING CREATIVE PROFESSIONALS.
Become prolific
Become prolific
What’s inside
1
The Thinking Models that have led to breakthrough advertising work
2
The Techniques List - Over 85 of the best Ideation Methods & Exercises for ads, campaigns & activations
3
Tenets - The Principles of good working, ads, campaigns & activations
4
The advertising industry Titans’ personal techniques & creative processes
5
The Tips to accelerate your time to uncommon ideas & career
TECHNIQUES | THINKING | TENETS | TITANS | TIPS
contributor SOURCES
Miami Ad School New York ($19,000)
Miami Ad School San Francisco
Ad House NYC ($600)
SVA night course ($400)
r/advertising school 2021
Hey Whipple Squeeze This, by Luke Sullivan ($17)
THE COPY BOOK ($18)
Creative Advertising: Ideas & Techniques from the World's Best Campaigns ($13)
Junior: Writing your way ahead in advertising, by Thomas Kemeny ($20)
Do It Yourself Lobotomy, by Tom Monahan ($45)
Made to Stick: Why Some Ideas Survive and Others Die ($20 - $30)
A Self-Help Guide for Copywriter’s, by Dan Nelken
The Copywriter’s Handbook: Step by Step Guide to copy that sells & entertains ($20)
Ad House of Cards: A card deck to help ad creatives amass ideas ($20)
Advertising Concept Book: Think Now, Design Later, by Pete Barry ($31)
Handbook for Hacks ($25)
Crushing It by Gary Vaynerchuck
Copywriting is…: 30 or so thoughts on thinking like a good copywriter ($18)
Creativity, Inc.
On the Creation of THE BIG IDEA, by George Lois ($50)
Bill Bernbach’s Book ($100 - $355)
The Care and Feeding of Ideas
Susan Credle (M&Ms, AllState)
P.J. Pereira
Sir John Hegarty
Eric Kallman (Skittles, Old Spice)
David Droga
Tif Rolfe
Jason Bagley
Jeff kling
Lee Clow
Colleen DeCourcy
Danny Robinson
Dan Wieden
Anselmo Ramos
Paul Fix
Alex Bogusky
Eric Baldwin
Jeff Goodby
Rich Silverstein
Larry Gordon
Mina Mikhael